The Monster Energy Yamaha MotoGP Team unveiled its 2019 colour scheme and structure today at the Four Seasons Hotel Jakarta, Indonesia, causing great excitement. The launch event’s theme “Beast Mode On” echoes the new title sponsorship deal between Yamaha and Monster Energy, as well as the team’s mindset ahead of the official 2019 IRTA MotoGP preseason test in Sepang, Malaysia, held in two days’ time.
Jakarta (Indonesia), 4th February 2019:
The highly anticipated Monster Energy Yamaha MotoGP Team Launch event took place today at the Four Seasons Hotel Jakarta in Indonesia. Yamaha’s newly named Factory Racing MotoGP team proudly presented its brand-new livery, that reflects Yamaha’s long-term global alliance with the team’s new title sponsor, Monster Energy Company.
The multiple year title sponsor agreement was signed last summer and came natural, as Monster Energy sponsors multiple Yamaha teams (the Yamaha Factory Racing MotoGP team since 2013) and riders (including Valentino Rossi and Maverick Viñales) in various racing classes.
Monster Energy and Yamaha’s mutual passion for racing was evident today when the Monster Energy Yamaha MotoGP Team announced that they will be turning their “Beast Mode On” for the 2019 MotoGP World Championship challenge.
At the start of the event, Yamaha Motor Racing President and Senior General Manager of Motorsports Section, Kouichi Tsuji was was joined on stage by Yamaha Motor Racing Managing Director, Lin Jarvis, and Monster Energy Company’s Vice President of Sports Marketing, Mitch Covington.
Following the introduction speech by Executive Officer at Yamaha Motor Co. Ltd. and President of PT. Yamaha Indonesia Motor Manufacturing, Minoru Morimoto, the three representatives were being interviewed by Masters of Ceremonies Lucy Wiryono and Dylan Gray. The management shared their excitement to start this new chapter, as they discussed the team’s dedication towards the 2019 preparations and the new Yamaha structure, with Hiroshi Itou recently joining Motorsport Development Division as General Manager, and Takahiro Sumi becoming the new MotoGP Group Leader.
Valentino Rossi and Maverick Viñales soon joined the talk show. They made it clear that they can’t wait to get back into action at the official 2019 IRTA MotoGP preseason test held in Sepang, Malaysia, in two days’ time.
Valentino is famously Yamaha’s most successful rider. This will be his 14th season with the manufacturer since he first joined the factory team in 2004, and there is no sign of him slowing down. The nine-time World Champion is as eager as ever to score GP victories, as he enters a seventh consecutive year with Yamaha since his return in 2013.
Maverick joined the Factory Yamaha crew in 2017 after gaining two years of experience in the premier class and was quick to make a name for himself. He ultimately took third place in the rider standings in his first season with Yamaha. Though the 2018 season proved to be tough, the Spaniard kept his motivation high and won the race at Phillip Island. He finished the season in fourth place overall, just five points behind his teammate in third position.
A video message from Monster Energy Company Chairman and CEO Rodney Sacks introduced the team launch’s pièce de résistance: the unveiling of the brand-new bike livery. Valentino and Maverick were given the honour and they proudly presented the 2019 Yamaha YZR-M1. Its colour scheme has completely changed, with the team’s M1 sporting a ‘Monster Energy black’-to-‘Yamaha Factory Racing blue’ gradient, including subtle blue stripes that add further dynamic to the sleek design. This perfect blend between Yamaha’s aesthetic and Monster Energy’s instantly recognisable claw branding is also represented in the new Monster Energy Yamaha MotoGP Team logo, as well as the new team gear and leathers modelled by Valentino and Maverick.
Besides the prominent Monster Energy branding, the team is also pleased to announce that throughout the 2019 racing season the bike will continue to feature the slogans of Yamaha Indonesia Motor Manufacturing, Yamaha Motor Vietnam Co., Ltd., Yamaha Motor Philippines, Inc., and Thai Yamaha Motor Co., Ltd.
The team also continues to support Yamaha’s bLU cRU programme, encouraging a younger generation of on-road riders to follow their dream to become the next MotoGP star. Rossi and Viñales continue to be ambassadors of the programme and will serve as role models for the riders in lower classes.